Soft Living as a Paradigm Shift in Modern Work Culture: A Qualitative Literature Review of Generation Z and Millennials

Sudung Simatupang; Marto Silalahi; Debi Eka Putri; Hendrick Sasimtan Putra; Vivi Candra

doi:10.59890/ijatss.v4i9.274

Authors

Sudung Simatupang Sultan Agung College of Economics
Marto Silalahi Sultan Agung College of Economics
Debi Eka Putri Sultan Agung College of Economics
Hendrick Sasimtan Putra Sultan Agung College of Economics
Vivi Candra Sultan Agung College of Economics

DOI:

https://doi.org/10.59890/ijatss.v4i9.274

Keywords:

Soft Living, Work Culture, Generation Z, Millenial, Employee well-being

Abstract

This study aims to examine “soft living” as a new paradigm in the transformation of modern work culture among Generation Z and millennials. The increasingly dynamic nature of the workplace is driving a shift from a productivity-oriented approach toward a more flexible one that prioritizes employee well-being. As the dominant groups in the workforce, Generation Z and millennials possess characteristics that emphasize work-life balance, the meaning of work, and attention to mental health, thereby influencing changes in workplace culture within organizations. This study employs a qualitative approach using a literature review method, drawing from various scientific journals, books, and relevant publications. The findings indicate that soft living serves as a response to the pressures of modern work culture by emphasizing balance, self-awareness, and healthy stress management. The implementation of this concept within organizations is reflected through work flexibility and increased attention to employee well-being. Thus, soft living can be viewed as a relevant paradigm in fostering a more humane, adaptive, and sustainable work culture

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