Analysis of Tourism Attraction on Tourist Interest in the State Museum of North Sumatra through Promotion as an Intervening Variable

Abstract

Tourism plays an important role in the economic growth of a region. One of the tourist destinations that is currently much sought after by tourists is historical tourism. Historical tourism has its own unique appeal compared to other types of tourism. One historical site that has the potential in North Sumatra is the State Museum of North Sumatra. This State Museum of North Sumatra was established in 1982, with the first item being a Makara from the Sitopayan Monastery in North Padang Lawas. Thus, this museum is also known as the Arc Building. This museum is an amazing destination that allows people to gain an understanding of the rich and diverse cultural heritage in North Sumatra. Some of its collections include archaeological artifacts, ethnographic objects, fine arts, and natural history. This research aims to determine whether there is an influence of tourist interest factors, namely tourist attractions and promotions, on the interest in visiting the State Museum of North Sumatra. The subject of this research is tourists in the city of Medan, Deli Serdang regency, and Binjai city with a total of 93 respondents