Narcissism as a Determinant Factor: A Personality Psychology Perspective on the Formation of Aesthetic Identity and Professional Image of Indonesian Fashion Designerct

Sri Riswanti; Siti Marliah; Wahyu Rahardjo

doi:10.59890/ijnhs.v3i4.148

Authors

Sri Riswanti Universitas Gunadarma
Siti Marliah Universitas Gunadarma
Wahyu Rahardjo Universitas Gunadarma

DOI:

https://doi.org/10.59890/ijnhs.v3i4.148

Keywords:

Narcissism, Personality Psychology, Aesthetics, Professional Image of Designers

Abstract

This study aims to analyze the role of narcissism as a determining factor in the formation of aesthetic identity and professional image of Indonesian fashion designers through the perspective of personality psychology. In the highly competitive fashion industry, which is heavily driven by visual judgment, narcissistic traits are often associated with the need for recognition, sensitivity to public appreciation, and a strong drive to highlight personal uniqueness. This study examines how narcissistic tendencies, both in the form of grandiose and vulnerable narcissism, influence the creative process, aesthetic decision-making, and personal branding strategies of designers. By using theoretical approaches and empirical reviews from previous studies, this research finds that narcissism can be a constructive source of motivation in producing bold and innovative works, and full of distinction, yet also has the potential to create an egocentric aesthetic bias that is less adaptive to market dynamics. The study results indicate that the aesthetic identity of Indonesian fashion designers is shaped not only by technical competence and cultural values, but also by intrapersonal dynamics related to the need for external validation. Narcissism plays a role in developing a professional image through self-communication patterns, managing public exposure, and strategies for building a strong creative persona. The implications of this research highlight the importance of understanding personality psychology in supporting designers' professional development, while also providing insights for fashion education institutions, the creative industry, and related parties in designing more comprehensive interventions to facilitate the development of a healthy and sustainable creative identity. This study also opens up further opportunities to explore the relationship between personality dynamics and professional performance in Indonesia's creative economy sector

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