The Impact of AI-Based Social Media Content on Students’ Learning Motivation and Academic Achievement in the Digital Learning Era

Sudirman; Mulia Hasnah; Azhariah Rachman; Nurzamsinar

doi:10.59890/ijsss.v4i1.219

Authors

Sudirman Universitas Islam Darud Da`wah Wal-Irsyad A.G.H. Abdurrahman Ambo Dalle
Mulia Hasnah STAI AL GAZALI SOPPENG
Azhariah Rachman Universitas Halu Oleo
Nurzamsinar Universitas Islam Darud Da`wah Wal-Irsyad A.G.H. Abdurrahman Ambo Dalle

DOI:

https://doi.org/10.59890/ijsss.v4i1.219

Keywords:

Artificial Intelligence, Social Media, Learning Motivation, Academic Achievement, Digital Learning

Abstract

The development of artificial intelligence in social media has transformed student learning patterns to be more interactive, adaptive, and personalized, thus potentially increasing learning motivation and academic achievement. This study aims to analyze the influence of artificial intelligence-based social media content on students' learning motivation and academic achievement in the digital learning era. The study used a quantitative approach with a survey method on 60 students as respondents, with data collection through questionnaires and analysis using SPSS which includes correlation tests, t-tests, and F-tests. The results showed that artificial intelligence-based social media content has a positive and significant effect on learning motivation and academic achievement, both partially and simultaneously, with a relatively strong level of relationship. In addition, learning motivation acts as a variable that strengthens the influence of the use of AI-based content on academic achievement. Thus, it can be concluded that the use of artificial intelligence-based social media content can be an effective strategy in improving the quality of student learning, but it needs to be supported by adequate digital literacy and the active role of teachers in directing the use of technology appropriately and responsibly

References

Abubakar, U., Ogunlade, O. O., & Ibrahim, H. A. (2024). The influence of technology-integrated curriculum resources on student engagement and academic achievement in higher education. Advances in Mobile Learning Educational Research, 4(2), 1208-1223. https://doi.org/10.25082/AMLER.2024.02.014

Abuhassna, H., Awae, F., Adnan, M. A. B. M., Daud, M., & Almheiri, A. S. (2024). The information age for education via artificial intelligence and machine learning: a bibliometric and systematic literature analysis. International Journal of Information and Education Technology, 14(5), 700-711. https://doi.org/10.18178/ijiet.2024.14.5.2095

Admane, R., Sawale, P. S., Jayasree, R., Kurup, S. J., & Thomas, S. A. (2024). Artificial Intelligence in Education: Tailoring Curriculum to Individual Student Needs through AI-Based Systems. Library of progress-library science, information technology & computer, 44(3). http://www.bpasjournals.com/

Ahmed, R. (2026). The Mediating Role of Students’ Digital Literacy in the Relationship Between Artificial Intelligence Based Learning Tools and Academic Performance. Journal of Research, Innovation, and Strategies for Education (RISE), 3(2), 46-69. https://doi.org/10.70148/rise.v3i2.4

Akintayo, O. T., Eden, C. A., Ayeni, O. O., & Onyebuchi, N. C. (2024). Evaluating the impact of educational technology on learning outcomes in the higher education sector: A systematic review. International Journal of Management & Entrepreneurship Research, 6(5), 1395-1422. https://doi.org/10.53022/oarjms.2024.7.2.0026

Apriadi, R. T., & Sihotang, H. (2023). Transformasi mendalam pendidikan melalui kecerdasan buatan: Dampak positif bagi siswa dalam era digital. Jurnal Pendidikan Tambusai, 7(3), 31742-31748.

Fischer, G., Lundin, J., & Lindberg, O. J. (2023). The challenge for the digital age: making learning a part of life. The international journal of information and learning technology, 40(1), 1-16. https://doi.org/10.1108/IJILT-04-2022-0079

Goss, H. (2022). Student learning outcomes assessment in higher education and in academic libraries: A review of the literature. The Journal of Academic Librarianship, 48(2), 102485. https://doi.org/10.1016/j.acalib.2021.102485

Hania, A., Waqas, M., & Chunyan, X. (2025). Enhancing Teaching Competency in Higher Education: The Role of AI Efficacy, Social Media Use and Classroom Dynamics. European Journal of Education, 60(3), e70197. https://doi.org/10.1111/ejed.70197

Kalyani, L. K. (2024). The role of technology in education: Enhancing learning outcomes and 21st century skills. International journal of scientific research in modern science and technology, 3(4), 05-10. https://doi.org/10.59828/ijsrmst.v3i4.199

Kelkar, N. S. (2025). An Analysis of Factors Affecting Student Motivation Inside Modern Classroom Learning Environments. International Journal of Research & Technology, 13(4), 851-859. https://doi.org/10.64882/ijrt.v13.i4.865

Krulj, J. R., Marković, E., Simijonović, I., & Lazović, N. R. (2024). Intrinsic and extrinsic motivation within the context of creating a stimulating learning environment. Društvene i humanističke studije, 9(2 (26)), 1329-1344.

Lee, S., & Song, K. S. (2024). Teachers' and students' perceptions of AI-generated concept explanations: Implications for integrating generative AI in computer science education. Computers and Education: Artificial Intelligence, 7, 100283. https://doi.org/10.1016/j.caeai.2024.100283

Liao, X., & Cao, P. (2025). Digital media entertainment technology based on artificial intelligence robot in art teaching simulation. Entertainment Computing, 52, 100792. https://doi.org/10.1016/j.entcom.2024.100792

Ma, X. Z., Ertmer, P. A., Pelgrumen, C. P. M., Watsonta, J. R., & Tanu, M. C. S. (2024). The impact of technology integration on student learning outcomes. Journal of Teaching and Learning, 1(1), 73-90. https://doi.org/10.71305/jtl.v1i1.108

Mareya, I. A., & Mareya, L. A. (2025). Holistic Digital Transformation in Education: Integrating Innovation, Collaborative Resource Ecosystems, and Intelligent Learning Platforms. American Journal of Intelligent Systems, 14(1), 18-31. http://journal.sapub.org/ajis

Marlina, S. (2025). Analisis Peran Media Sosial sebagai Platform Pembelajaran Kolaboratif di Era Digital. Jurnal Media Dan Teknologi Pembelajaran, 1(1), 1. https://ejournal.pustakabangsaindonesia.com/index.php/jmtp

Masfufah, M., & Chasanah, U. (2023). Student learning outcomes determined by self-efficacy and learning motivation. International Journal of Service Science, Management, Engineering, and Technology, 4(3), 1-6. http://ejournalisse.com/index.php/isse/article/view/96

Masih, M., Suleman, S., Khan, M. H., Sahito, Z., & Shahid, S. (2025). The future classroom: Integrating AI and social media for adaptive learning. Inverge Journal of Social Sciences, 4(3), 98-111. https://doi.org/10.63544/ijss.v4i3.150

Merdiaty, N., & Sulistiasih, S. (2024). Empowering Learning: The Mediating Role of Teachers in Enhancing Students' Intrinsic Motivation. Al-Ishlah: Jurnal Pendidikan, 16(4), 5163-5172. https://doi.org/10.35445/alishlah.v16i4.6430

Mokhtari, F. (2023). Fostering digital literacy in higher education: Benefits, challenges and implications. International Journal of Linguistics, Literature and Translation, 6(10), 160-167. https://doi.org/10.32996/ijllt.2023.6.10.19

Nathaniela, H., & Esfandiari, N. S. (2024). Pengaruh Penggunaan Teknologi Pembelajaran Terhadap Prestasi Belajar Siswa di Sekolah Menengah. Jurnal Pendidikan Merdeka Belajar, 2(1), 9-15.

Neji, W., Boughattas, N., & Ziadi, F. (2023). EXPLORING NEW AI-BASED TECHNOLOGIES TO ENHANCE STUDENTS'MOTIVATION. Issues in Informing Science & Information Technology, 20. https://doi.org/10.28945/5149

Nguyen, L. T., & Tuamsuk, K. (2022). Digital learning ecosystem at educational institutions: A content analysis of scholarly discourse. Cogent Education, 9(1), 2111033. https://doi.org/10.1080/2331186X.2022.2111033

Orji, F. A., & Vassileva, J. (2023). Modeling the impact of motivation factors on students’ study strategies and performance using machine learning. Journal of Educational Technology Systems, 52(2), 274-296. https://doi.org/10.1177/00472395231191139

Rahayu, I. T., Pramuswari, M. F., Santya, M., Oktariani, R., & Fatimah, S. (2023). Analisis hasil pengaruh perkembangan iptek terhadap hasil belajar siswa SD/MI. HYPOTHESIS: Multidisciplinary Journal Of Social Sciences, 2(01), 97-110.

Ridha, A. R., Rahmatullah, N. A., Firdaus, A. N. N., & Wicaksono, Y. (2025). Hasil belajar sebagai objek penilaian. Inovasi: Jurnal Ilmiah Pengembangan Pendidikan, 3(3), 1-8.

Saheb, T., Sidaoui, M., & Schmarzo, B. (2024). Convergence of artificial intelligence with social media: A bibliometric & qualitative analysis. Telematics and Informatics Reports, 14, 100146. https://doi.org/10.1016/j.teler.2024.100146

Shahzad, M. F., Xu, S., Lim, W. M., Yang, X., & Khan, Q. R. (2024). Artificial intelligence and social media on academic performance and mental well-being: Student perceptions of positive impact in the age of smart learning. Heliyon, 10(8).

Shanmugasundaram, M., & Tamilarasu, A. (2023). The impact of digital technology, social media, and artificial intelligence on cognitive functions: a review. Frontiers in Cognition, 2, 1203077. https://doi.org/10.3389/fcogn.2023.1203077

Sihotang, M. R. Q., Salsabila, M. N., & Yudhayana, Y. (2025). The Impact of Modular Learning on Student Comprehension, Motivation, and Skill Development. Raudhah Proud To Be Professionals: Jurnal Tarbiyah Islamiyah, 10(1), 530-549. https://doi.org/10.48094/raudhah.v10i1.855

Singh, A. K., Kiriti, M. K., Singh, H., & Shrivastava, A. (2025). Education AI: exploring the impact of artificial intelligence on education in the digital age. International Journal of System Assurance Engineering and Management, 16(4), 1424-1437. https://doi.org/10.1007/s13198-025-02755-y

Sun, L., & Fu, D. (2025). A Review of Machine Learning-Based Recommendation Algorithms in Information Technology Systems. Journal of Computer, Signal, and System Research, 2(2), 1-27. https://doi.org/10.71222/gvtd3173

Timotheou, S., Miliou, O., Dimitriadis, Y., Sobrino, S. V., Giannoutsou, N., Cachia, R., ... & Ioannou, A. (2023). Impacts of digital technologies on education and factors influencing schools' digital capacity and transformation: A literature review. Education and information technologies, 28(6), 6695-6726. https://doi.org/10.1007/s10639-022-11431-8

Trixa, J., & Kaspar, K. (2024). Information literacy in the digital age: information sources, evaluation strategies, and perc https://doi.org/10.3389/fpsyg.2024.1336436eived teaching competences of pre-service teachers. Frontiers in Psychology, 15, 1336436. https://doi.org/10.3389/fpsyg.2024.1336436

ul Haq, F., Asim, M., Suki, N. M., Zakaria, N., & Hussain, S. (2025). AI Adoption and Educational Effectiveness in Emerging Higher Education Institutions: The Moderating Role of Digital Literacy and Institutional Support. Journal of Information & Knowledge Management, 2550090. https://doi.org/10.1142/S021964922550090X

Valcheva, D., Tihova, S., Agova, P., Kalushkov, T., & Shipkovenski, G. (2025, November). Integrating Artificial Intelligence into Modern Education: Models for Interactive, Multimedia and Personalized Educational Materials. In 2025 9th International Symposium on Multidisciplinary Studies and Innovative Technologies (ISMSIT) (pp. 1-6). IEEE. https://doi.org/10.1109/ISMSIT67332.2025.11267936.

Wang, C., Chen, X., Yu, T., Liu, Y., & Jing, Y. (2024). Education reform and change driven by digital technology: A bibliometric study from a global perspective. Humanities and Social Sciences Communications, 11(1), 1-17. https://doi.org/10.1057/s41599-024-02717-y

Wu, D., & Zhang, J. (2025). Generative artificial intelligence in secondary education: Applications and effects on students’ innovation skills and digital literacy. PLoS One, 20(5), e0323349.

Zhai, X., & Li, S. (2025). The roles of growth mindset, resilience, and self-efficacy in student Engagement with AI-enhanced Chinese learning: A self-determination theory perspective. Learning and Motivation, 92, 102183. https://doi.org/10.1016/j.lmot.2025.102183